BERLIN (AP) — Big city club, no more.
Hertha Berlin is hoping to shake off the moniker associated with the turbulent last seasons and make another fresh start under new financial backers from Miami.
The relegation-threatened Bundesliga club on Monday presented 777 Partners as its majority shareholder following Saturday’s announcement that the American firm was taking over the 64.7% previously owned by Lars Windhorst’s investment group.
“This is a very good day for Hertha BSC,” Kay Bernstein said in what was his second news conference since taking over as club president in June. “It’s also a very, very good day for Hertha BSC to bury the ‘Big City Club’ label once and for all.”
The nickname was spawned by Windhorst in 2019 when he took over and said Hertha, as a club in the capital city, should be on a par with the likes of Real Madrid or Paris Saint-Germain.
Instead of seeing Hertha challenge Europe’s best, however, Windhorst only ever saw the team fight relegation and lurch from one crisis, scandal or low point to another over three seasons.